Promotional material/products update

The use of promotional material/products to advertise business is a well established and successful practice. A quick reminder of a few of the benefits as follows:

• to introduce new products or services
  
• to generate sales leads
  
• to open new accounts
  
• to develop trade show and in-store traffic
  
• to introduce new sales representatives
  
• to improve customer relations
  
• to activate inactive accounts
  
• to express appreciation and goodwill
  
• to celebrate special occasions
  
• to add on to your core advertising plans
  

Pretty obvious in the main, but always worth considering and perhaps planning ahead for.